Research Methods in Healthcare Essay Example | Topics and Well Written Essays - 1500 words

Research Methods in Healthcare - Essay Example For Polit and Beck (2004, p. 14), two important paradigm in research are positivism and naturalism. Ontologically, the positivist paradigm asserts that reality is objective and singular while the naturalistic paradigm holds that reality is multiple and subjectively constructed by an individual (Polit and Beck 2004, p. 14). Epistemologically, the positivist paradigm considers that the researcher is independent of its subject and, thus, findings are not influenced by researcher (Polit and Beck 2004, p. 14). In contrast, the naturalistic paradigm assumes that findings are product of the interactive process between the researcher and the researched (Polit and Beck 2004, p. 14). Axiologically, the positivist paradigm maintains that values and biases must be rejected in the interest of objectivity but, contradicting this, the naturalist paradigm hold that subjectivity is unavoidable (Polit and Beck 2004, p. 14). ... 18). Following Conger (1998), Bryman et al. (1988), and Alvesson (1996), Ospina (2004, p. 2) pointed out that there are at least three advantages in employing qualitative research. First, qualitative research designs are highly flexible as the research design can be modified in the course of research as unexpected situations unfold. Second, qualitative research is sensitive to contextual factors. Third, unlike quantitative research, qualitative research is more appropriate for symbolic dimensions and meanings. Hancock (2002, p. 2) pointed out that qualitative research is most appropriate for finding out the motives for behaviour, how opinions and attitudes are developed, how people are affected by events, and how social groups are different from each other. Hancock (2002, p.2) pointed out that qualitative research can concern itself with an elaborated description of the opinions, experiences, and feelings of individuals, something which quantitative research usually cannot do or can do so in a very limited way. There is an array of qualitative research techniques. Creswell (2007) focused on five: narrative, phenomenology, grounded theory, ethnography, and case study. Narrative studies involve the documentation and study of written or spoken texts (Cresswell 2007, p. 54). A narrative study can be an autobiography or a recording by the subject of the study (Cresswell 2007, p. 54). It can also be a biography which is a study in which a researcher writes and records the experience of another person (Cresswell 2007, p. 54). A narrative can also be life history when the narration portrays a person’s entire life (Cresswell 2007, p. 54). For healthcare studies, one possible use

Mrkt 4050 Essay Example | Topics and Well Written Essays - 250 words

Mrkt 4050 - Essay Example This is one of the ways to keep customers busy to avoid being bored as they wait to be served. However, its positioning and the content on the cover page attracted the attention of many people.   Ã‚  Ã‚  Ã‚   As I mentioned earlier, this magazine is amid to the family. Its general theme is women and house wives (People magazine 1). It had a lot of women ads next to interesting articles that may attract and people attention. The title was interesting and it made people have an urge to read what was in it.  Ã‚  Ã‚  The ad is about Jeep automobiles. The main objective of the ad is to persuade and convince potential customers to buy their products, and make their costumers to believe that they are among the best companies that care about the environment. The Jeep ad is the only automobile ad in the magazine. That’s a nice thing to do ad in a magazine with only your ad category. In my opinion it is smart way to ad in this kind of